On Spot-a-shop.nl users can compose their own shopping route past the best shopping addresses in the Netherlands, print it and take it along into town. This information can then be shared with friends. Users and retailers can add stores. Entrepreneurs can also make their own page and add their company to the Spot-A-Shop database.

Future Vision by Erwin Van Lun on this article

This is how fashion coaching brands come to life. These guide you in your choice of clothes, accessories and stores. It’ll begin at the end of this decade with a complete database of all addresses. This type of brand can make a long-term profit through a subscription model, asking money for advice, or by asking entrepreneurs for a contribution. That has to be made crystal clear for the consumer. That’ll right itself, however, as if they give partial advice such a brand would soon be finished.

• in Dutch