The Dutch living concept Stay or Go calls the members of its community on Grohe Rainshowers to test a special kind of shower head. This was sent to the members through email. By clicking the link in the email a personal page is created where the users only need to add their zip code. The rest is already filled out and users can then click 'send'. That's all you need to do to sign up. Then Grohe selects people based on their profile, including their zip code.

The problem with showers is that they consume so much. The GROHE Rainshower doesn’t. This large shower head is suitable for every bathroom. It gives a wonderful raining feeling when it’s using up as little as 7.5 liters per minute.

The showers are fitted with a GROHE DreamSpray® that makes sure the water is divided optimally across the holes. With the GROHE Speedclean® any potential chalk can be removed with a single swipe of the hand.

The Rainshower can be tested be anyone at home easily because it’s easy to place on the existing hose.

Future Vision by Erwin Van Lun on this article

Brands that have access to the consumer (coaching brands, Stay or Go a home coaching brand in the making) catalogue the demand in name of the consumer. The testing of products is a part of this. This time Stay or Go is making a general call (or was it because I once said I wasn’t happy with my bathroom?), soon it’ll be able to select the consumers open to this kind of thing accurately.

Related trends

• Coaching brands

• in Dutch