The biggest newspaper in Singapore, the Straits Times, offers TV through video phone. It can also be tested from abroad. You call (+65)64039838 and you see a simple menu with the choice between City news and Crime news, both offering four video clips which start directly (mb, Dutch).
We call our favorite brands like we call our favorite contacts. We get them on demand. Later we will be recognized, and we simply go through a personalized menu. Supported by audio, text, or video. And if we have questions, the brand agent appears, or we connect to a real colleague. We pay per minute. It is just a service. This is how simple it can be.