Supercook puts together a recipe based on the ingredients in your home. You look at what's in your fridge, pantry or kitchen cupboards, add your ingredients and the search engine will find recipes that allow you to make a meal immediately. Useful when you want something quickly and don't have time to go to the supermarket (or when it's closed).

Future Vision by Erwin Van Lun on this article

Brands will assist us with everything. Currently with what’s in our home, soon these groceries, recipe databases and our preferences will be combined. In your car on your way home from work you can consult with your food coaching brand to go out, have something delivered, pick up a meal or ingredients yourself or making something based on what you’ve got at home. Because soon your food coaching brand will have access to your kitchen cupboards and will read your supply through small (rfid) chips that will be in every product sooner or later. Then food coaching brands can grow into a complete brand. We’re truly at the beginning of what’s about to come.

• in Dutch