Twelve supermarkets will be using Vision Tracking technology from May. The consumer will wear a pair of glasses with a built in camera which registers everything that is looked at and the reaction it produces. The information gathered is to be coupled with the turn over figures.
Future Vision by Erwin Van Lun on this article
Now the information is coupled to the turn over figures, but within a few years the local supermarket will know exactly what we look at, how we look at it, how we react to various stimuli and the effect that all this has on their turn over. Now glasses with a built in camera are used, but soon it will be done via micro cameras and screens in our shopping trolleys. The perfect personalized route through the store and tailored sales advice will be shown in real time on the screen. Online and off-line environments will adapt increasingly to the consumer, based on the items that we are focusing on at any given moment our every whim will be served.