Researchers have discovered how computers can recognize objects because they've seen several comparable objects to which people have manually added tags. If the tag 'Eifel Tower' is added to several different pictures, the software can automatically add the tag 'Eifel Tower' to the next picture of this landmark structure. With this technology we'll be able to make brands smarter by teaching them things the way we teach children things. After all, we repeat "This is a cow", "This is a sheep" and "This is granddad" ad nauseam. Eventually brands will, like children, grow up and become smarter than us. Much smarter than us. This technology adds to that.

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