Anyone who installs the (beta) software of Tazti will receive brands on command. By simply yelling 'Go Amazon', 'Go Flickr' or 'Go Diggs' behind your PC screen you'll immediately be shown the brand page. Other commands are also possible. It's not always perfect and the amount of brands that's recognized is minimal, but it shows nicely where we're headed. Soon we'll have all our brands at our beck and call. And with all millions of brands in the world our contact coaching brand will know exactly which brand we mean. Just like we only recognize one Nataly, even though there are undoubtedly more than one. 'Call Nataly' will be enough for our contact coaching brand. Once we're in contact with our chosen brand the dialogue will continue happily, just like we would with people. And this can happen on every possible screen, especially our cell phone. Tatzi could grow into a contact coaching brand that will always support us.

• in Dutch