Dutch broadcasting corporation Avro's television guide, Televizier, is launching a socail network with its renewed online guide. Visitors can discuss television programs, share viewing tips, become 'buddies' with other fans and viewers, read news reports and become tv critics. If you post on the site enough you can become a 'superfan'. The reviews that 'superfans' write are included in the Televizier magazine.

Future Vision by Erwin Van Lun on this article

Publishers have (or maybe I should start saying: had) chance to convert files from readers into a lively community and to grow into coaching brands. Elsevier is taking a step in the direction of becoming a home entertainment coaching brand. Now aimed at the Netherlands, but soon all the content ever made in the world will will be avilable. Then the communities (read: a brands user groups) also become world wide. If Televisier is sucessfull it will eventually be able to make money by selling content.

Related trends

• Coaching brands

• in Dutch