The Economist tips bloggers
British magazine The Economist is going to give away part of its contents to political web loggers, even before the complete content is made available online. The Economist has selected the one hundred most influential political web logs for this purpose (mf, Dutch). Brands learn to think tribal, they learn how different people with different characteristics can have different roles in spreading the word. In this case The Economist targets Mavens, a certain type of people, one or two per cent of the people at the most, who are actively involved in a certain subject (here: politics), and want to be the first to know everything of that subject. The Economist here fills in an enormous desire of knowledge. More on Mavens in this great book of Malcolm Gladwell, The Tipping Point.