The feature is available on the interactive seat map that launched last year and is now used in more than 300 venues (for 9,000 events and counting), says Debbie Hsu, Ticketmaster’s director of product management. Fans choose their exact seats instead of relying on Ticketmaster to determine the “best available” options.
Social booking is not only an advantage for the fans. Each time a ticket buyer shared with Facebook friends that he was attending an event, that alert generated $5.30 in additional ticket revenue.
Future Vision by Erwin Van Lun on this article
I’ve been writing about this phenonemon since 2004, and now it’s becoming reality. Finally, I’ve been waiting for this!!!
Soon, all our purchases will be powered by social media. For example: the next time when I visit a restaurant in Nigeria, I can exactly see where my friends have been, and what their experience were. This will influence my decisions way more, than any (anonymous) review site can ever do.
We’re social creatures you know;)