TNO sends along link to disclaimer
TNO, a Dutch research institute, now includes a link to an email disclaimer in its personal email traffic. This is instead of the usual complete disclaimer. Brands are entering the dialogue with consumers, with people. Just like normal mutual (for example) telephonic contact we don't agree to a disclaimer beforehand. The attention of this kind of messages are currently still disrupting the communication, but this is a step better. In a next step TNO will set down the disclaimer at a notary and create a link 'sent under TNO conditions 1.01' with a link to the notary. In a next step in which authentication in email will be organized (worldwide) extremely well a disclaimer won't even be needed and we can just trust the sender implicitly. And then messages can become interesting again, open a virtual world for us, without having agree to something 15 times. It'll all take a while, but it's coming.