The newest TomTom navigation systems can be operated through speech. Users can say the names of millions of cities and streets, and then drive to their destination (in most West-European countries for a start). Besides, text messages can be opened using speech as well. For example: "Do you want to hear this message?" If you say yes, TomTom will read it to you. With this option TomTom has the world premier in the navigation industry (tt). Brands start spoken dialogues with us. Now we start a dialogue with TomTom through TomTom's display, in the future we will also talk to other brands through the same display. And we will have dialogues with TomTom and other brands through the PC, then through the mobile phone, TV, and all other possible displays. The brands will have themselves represented by a visual brand agent who visualizes the dialogue. I wonder what Tom will look like in 'real' life...