Through Training with the Stars every (Dutch) runner, biker, or fitness enthusiast can now get their own personal coach on their MP3 player. The training is accompanied by encouragements and tips from Dutch top athletes Mascha Dolman, Leontien van Moorsel and Gianni Romme, as well as music keeping up the pace. Athletes can keep their log through the site. After registration they can directly download their first MP3 (ts). Thus new brands show how they take on the role of personal coach. In the future also for purchase advice for products, for special training weeks, or for nutritional advice. This way personal sports brands slowly develop.

• in Dutch