From today under the header 'keep on track' in the top right corner it no longer reads 'trendupdate' but 'newsletter'. This because I came across the word 'newsletter' a lot in the site's search function. A learning point. The newsletter itself will still be called 'brandupdate' and the email address will remain 'TrendUpdate'. The word 'brand Update' is already in the graphic design and I can't get it changed today. All in all I call my newsletters TrendUpdates, with a specialisation in brands, so a 'Brand Update'.
The moral of this story: always use the terms your customers use. I always say that, but I hadn't implemented it completely right yet. And make sure there are synonyms. That's too much work right now, but still it's also solved through a simple workaround. This post can later be found in the search function through just about any term, with or without spaces. Go ahead and check. Enfin, click here to sign up for the
Trend Update 
(almost 1800 subscribers).