Media company UPC lets consumers play with its new logo. Whoever moves a slider right or left, can open and close the flower. According to UPC, the flower is luminous blue and clear: energetic, moving, magic and intriguing. (source: upc). Brands enliven their logos and have customers have their say. In the future every logo will be interactive, and it will reflect the brand personality. In the end we interact with the logo, which in turn morphs to the brand agent, who is the most important visual character of the brand. This is a careful first step in that direction.UPC lets consumers open logo
Media company UPC lets consumers play with its new logo. Whoever moves a slider right or left, can open and close the flower. According to UPC, the flower is luminous blue and clear: energetic, moving, magic and intriguing. (source: upc). Brands enliven their logos and have customers have their say. In the future every logo will be interactive, and it will reflect the brand personality. In the end we interact with the logo, which in turn morphs to the brand agent, who is the most important visual character of the brand. This is a careful first step in that direction.