Vakantieoordeel offers independent advice
New Dutch holiday website Vakantieoordeel.nl searches all big national and international holiday review websites, and publishes all information in one spot. Vakantieoordeel claims to be independent because it is not owned by a tour operator. Besides, bad reviews are not removed. To have a review removed, suppliers will just have to do better (dc, Dutch). Coaching brands, a type of brands in development, have a couple of shared characteristics, among which completeness in the field they are serving, openness, and independence. Only this type of brands in the future will have access to the consumer. Transaction brands, tied to locations, a certain type of service or packages, will have to make sure they offer top service. The development of travel coaching brands has taken off, and this is an example of it.