Future Vision by Erwin Van Lun on this article
This is how VandaagOpStap is a coaching brand in the making, a coaching brand that entertains us outside our doors, possibly named a personal outdoor brand. That starts with completeness in the categories and VandaagOpStap is well on its way.
Furthermore it shows how the network economy is developing. We used to deal with guides, with as most extreme example the theater guides where we had to book half a year in advance. In the network economy everything happens realtime: the moment we feel like doing something, a personal outdoor brand can immediately sort all possibilities that suit our profile, only possibilities that are truly possible. Furthermore coaching brands will also take along the diaries of friends; after all you rarely go alone. Personal outdoor brands make sure that you always have something fun to do outside your doorstep. That makes the whole world more spontaneous. More fun, if you will.