Vergelijk.nl goes European
Compare Group, the mother company of product and price comparing site Vergelijk.nl, goes international. They were active in Belgium and Finland already; now extension to Germany and Spain is in sight. Poland, the Czech Republic and Sweden seem to be interesting as well. Over the last couple of years the company has invested in technology to be used in several countries, which can be adapted to local differences in for example product codes and specifications (em, Dutch). Comparing sites lay the foundation for coaching brands. They will grow world wide and thus be capable of comparing all products worldwide, real-time. The challenge will be to make the first selection which best suits the (even unspoken) wishes of the individual consumer. That exactly is what distinguishes coaching brands.