Eye laser clinic VisionClinics (Dutch) uses a lot of images to explain its product. On a special part of the site potential clients can watch with others. Like this they'll see a few short videos regarding motivation, preparation, the treatment and the results. There are also a lot of photo material and text explanations available.
Future Vision by Erwin Van Lun on this article
Human eyes are created to perceive images. Now that we’re given more and more opportunities to do this images will become the leading communication form. Currently relatively passively; we can look and click. Soon that image will react to us and we’ll get on-screen explanations to our questions: ‘how does such an eye operation work?’ and the movie starts. And if we want we can look at it from a completely different angle. Slowly, very slowly, text will disappear to the background and will make, through flat screens, space for 3D images. Soon only people who like to read will be doing this. 95% will be content with just images (and sound).