Vodafone started offering landlines in the Netherlands this week. This is part of the development in which telecoms operators and cable providers transform from service providers (telephone and televisions) to access providers: transaction brands which connect devices, whether business or private, directly to the virtual world. Big screens, small screens. Displays in the car, displays in the office, displays in the walkway. Our home network, our car network, or personal area network. Access providers connect it to the world. Once a device has access, literally everybody can use all services like speech, video, or gaming. Paid or unpaid. Who we get our services from, a totally different story, can come from anywhere in the world. In the future we won't have a wire giving us access to services: through a wire (or a wireless connection) we will have access to one big virtual world in which we can do anything we like. Vodafone anticipates this development.