Through this service Microsoft wants to strengthen the social aspect of the internet, and especially Messenger, further as well as offer better targeted ad campaigns. At the moment there are, amongst others, videos of MTV available. Microsoft expects to add more suppliers of videos soon. The service will be launched in twenty countries, a handful of EU-states, Australia and Canada. American Messenger-users cannot yet watch videos together through Messenger TV.
Future Vision by Erwin Van Lun on this article
A cosy night of watching TV will become virtual and borderless. An enjoyable evening is no longer bound to physical places and areas to meet your friends. From now on you can watch TV and comment on it together with your international friends like they’re sitting beside you. In future the social aspect will be further discussed and executed. Doing things together in an individual way will become more important and experiencing things together will become more intense.