Mail order company Wehkamp calls consumers to place a film on video sharing site YouTube, in which the new catalogue has the leading part. The first prize in this contest is 20,000 euros. A model film in Tell Sell style can already be seen (rb, Dutch). Brands more and more use video in their marketing mix. In a structural way and, like here, in campaigns. So that in the future we will have one thousand video recipes for every can of peas, five hundred different videos for certain yoga exercises, or three hundred applications for a certain plug. After all, a picture says more than a thousand words.