Wherigo is Groundspeak's newest on GPS-based activity. Groundspeak has made geocoaching into a worldwide phenomena. With Wherigo (pronounced "Where I Go") people can make and play adventure games, historical trips or other innovative games set in the real world. On connected GPS devices people can look at location, terrain, difficulty, hints and descriptions. One example is the Penguin game which starts in the Woodland Park Zoo, Washington DC, US and lasts two hours.
Future Vision by Erwin Van Lun on this article
The experience economy takes places largely in the virtual world. Largely, because a part also takes place in the physical world. This is a nice example of this. Soon we’ll be able to practice at home in a virtual environment and make mistakes, as preparation for the real experience. WhereIGo is taking a nice step in this direction.