Future Vision by Erwin Van Lun on this article
Slowly we’re discovering the real business models of the virtual world, the long-promised internet business models. We start for free and then add continuously more value. At some point, it becomes so valuable that people gladly pay for it. And that’s exactly what we see happening here.
And at the same time, advertisements will start to disappear. That model comes from a completely different era and is well past its peak.