YouTube sells music to Americans through iTunes and Amazon.com. Certain music videos are shown with an additional button: 'download this music'.
Future Vision by Erwin Van Lun on this article
This is how music videos and music are slowly brought back together. Soon we’ll buy music and choose all kinds of variants. Do we want the sheet music too? Do we want just the vocals? Just the instrumentation? Do we want the video as well? Or maybe with a holographic projection? Or do we want to record it ourselves and sell it again? Or compose our own music video? Soon we’ll be buying an experience, or better: we’ll have a subscription to audio entertainment, or better: audio experiences. The digital troubadour is at our side. This is only a beginning.