Videosharing site YouTube is going to localize its services. There will be local sites in Brasil, France, Ireland, Italy, Japan, Poland, Spain, the United Kingdom and the Netherlands. In the first phase, the YouTube site will be translated locally, and have a local starting page and search engine. After that, every site will get a 'local' user experience function, which among others will make it possible to make more country-specific lists and comments (dc, Dutch). Brands start (computerized) dialogues. First by speaking the consumer's language, then by taking over the specific use of words of the individual and later even the specific pronunciation. Doing this, brands become 'people' we like to talk to. This is a small step in that direction.