If you open an account at developing home entertainment coaching brand Zie.nl, gets the option to add windows live messenger contacts. The user can directly select contacts from his own buddy list of the chat program, and invite them to Zie.nl. In a next step, Zie will make a permanent connection between the Zie account and the Messenger account. Then Zie can start advising you about what your friends are watching (or have watched). Also when you have removed friends, or added new friends. Thus your list of friends always accompanies you. From one brand you trust to the other brand you trust.