Renting out your stuff through Zilok
Through Zilok consumers can rent out their own stuff, or rent things from other people (dc, Dutch). In the time in which information was scarce, publishers could promote companies through advertisements, billboards, and commercials. Companies that could develop a core competence like rentals. Very often however, it is perfect to borrow something from a friend, or a friend-of-a-friend, but we don't have much knowledge of the things our friends have. This information slowly becomes available. Now by consciously posting it to a website. In the future we will have an inventory list of all our belongings, which we share with our insurance company, our home coaching brand, our fashion coaching brand and other coaching brands, and even with our friends (and friends of friends). The reputation of the individual then becomes important, like it is in our daily lives. If you lend something to somebody, most people want to get it back (in good shape), but not everybody has the same ideas about this. People who share the same standards will connect to each other. Thus the virtual world more and more resembles the physical world.