Dutch vacation review site Zoover has spread over 13 language areas. Zoover is partnering with tour operators that can place the reviews on their own site and in return Zoover is allowed to approach the vacation goers to write a review afterwards. The strength of the internationalisation is in the judgement, the hard numbers people give. Those are useable internationally. The reviews themselves won't be translated.

Future Vision by Erwin Van Lun on this article

Coaching brands work worldwide with the greatest ease. They bring together ideas, thoughts, opinions, and can use them to advise the individual, help them along. That’s international per definition, not transcending border, international. Very slowly we’re letting go of thinking in countries to go over to a situation in which we view the 6,6 billion people living and working together on this earth as equals. Without borders, which we once created but slowly need less. But slowly, very slowly.

Related trends

• De-nationalizing

• in Dutch