Vodafone customers can view a live Madonna concert via their mobiles. The concert is to be broadcast from New York via a 'live stream'. This broadcast is offered exclusively to Vodafone customers.

Future vision by Erwin van Lun

Now we still look forward to our favorite artists playing in our own country and make sure we get tickets in plenty of time. With the fast moving improvements in broadband internet you are no longer limited to concerts in your own county. Telephone providers make exclusive contracts with famous artists to be able to provide live streaming from their concerts. This allows you to see concerts in New York, London or Sydney. Telephone providers are increasingly presenting themselves as mobile broadcasters who offer a service for your mobile. First concerts and later personal interviews and finally the daily life of an artist live on your mobile.