Eileen (Dutch) is a service that can be called 24/7 for help, tips and practical information on or around the Frisian waters in the Netherlands. For example, practitioners of water sports in Friesland can ask Eileen for the current weather reports, the closest harbor, information regarding bridges and waterworks or reserving a restaurant. This is how personal travel brands, brands that help you get from A to B, are slowly shaped. Currently for on the water, but soon for any form of transport anywhere in the world. Soon Eileen will also know at what time you'll need to be back somewhere and when the last train you can catch to make your appointment in Amsterdam leaves there. Or she can reserve a cab for you. Step by step, we're being helped along.
Trend observations, analysis and future predictions since 2005
Category: Mobility
The mobility coaching brand selects for us the most comfortable, quickest or cheapest transport from point A to point B. The car, the bike, a taxi or the plane. Anywhere in the world. What is the easiest way to get to a certain street in Paris from here? A consumer will only have to ask… The mobility coaching brand reserves the tickets, organizes and pays the taxi, plans the route and uploads it to the car navigations system, if necessary. And it literally tells the consumer what to do: “Take the taxi which will arrive at the front door in 5 minutes. Walk inside the train station. After fifty meters platform 3 is on your right hand side. Go upstairs. Use your phone as registration device to enter the platform. Take a seat in the train, at 45H, which is in the front.” This way we can use our energy for other things.
Eileen helps on the water
Eileen is a service you can call 24/7 for help, tips and practical information on and around the water in Friesland, one of the northern provinces of the Netherlands. Water sport practitioners in Friesland can turn to Eileen for the actual weather forecast, the closest port, information about bridges and locks, or to reserve a restaurant (tc, Dutch). This way mobility coaching brands, slowly evolve: brands that help you get from A to B. Now on the water but in the future for every possible way of transport wherever in the world. In the future Eileen also knows what time you need to be at what place to take the train to Amsterdam, so you won't miss your appointment. Or she can reserve a taxi for you. Step by step the service gets better and better.
Public transport adviser 9292 includes car transport
Public transport adviser 9292ov.nl now also includes car transport in your search. After clicking a special link, it will give you a comparison of the various types of transportation. Even the car park closest to for example public transport to Amsterdam's city center will be shown. According to Reisinformatiegroep, the organization behind 9292, this is the first service of its kind in the world. It is definitely a step in the direction of a mobility coaching brand, a brand that selects for us the best way to get from point A to point B, independent of transport suppliers. The next step will be the integration of car transportation advice in the standard public transportation advice, and the building of customer profiles by ov9292: maybe somebody doesn't have a drivers license, he or she hates buses, or can't stand for a long time and so wants to avoid traveling during rush hours. And an even further step would be to give international travel advice. Earlier or later we will get instant spoken advice on when to leave, which way to walk and where to sit. Reservations, payments and tips will all have been taken care of. We won't have to think about traveling any more. This is a small step in that direction.