Future Vision by Erwin Van Lun on this article
This is how the added value pillar of every existing concept will be knocked down. A hotel has, for example, a bed to offer, but also takes care of the cleaning, the security and breakfast. That’s what makes a hotel a hotel, and that made the offers comparable in the old days. In those days you could make a guide book, organizing by destination, class or price. In the demand-driven era you can see ‘I want a bed, take care of my own cleaning, my own security and my own breakfast’. That’s in actual fact the model that’s being offered here. Personal travel brands will sort everything and just ask what it is that you’d like.