Amazon.com introduced its own e-paper reader: the Kindle. This device contains so-called e-paper: electronic paper that can be rolled up and doesn't use energy once the page has been loaded. Books can be imported from Amazon.com. Now it still is a technical device in black-and-white, but Philips in the mean time has shown a color version. For the time being it is mainly a toy-for-boys, but once it gets out of its hard shell, and can be taken in any writing pad, in any beach bag, in any inside pocket, then the reading experience will get a totally new dimension.