Amazon.com has launched an MP3 widget, a small piece of software that people can place on their website, through which the people can promote music and on top of that, if a site-visitor decides to buy the song or album, they can make a little money. After placing the code, an image, for example the accompanying image here, will automatically appear on the site.
Future Vision by Erwin Van Lun on this article
Brands are understanding increasingly better how they can use their customers as salespoints. Eventually this will be the digital support for the most powerful kind of advertisement: mouth-to-mouth advertisement. It fits completely in the long term trend of learning how to apply tribal thinking.