Amazon.com from now on shows the total amount in your own currency. Not knowing the exact in your own currency proved to be a burden for international customers (em, Dutch). Brands start speaking the consumer's language. Every sales person knows it: use exactly the customer's words, his own languages, his own habits. Then you create real contact. This is no different for the automated dialogue. This step by Amazon is a logical one in this perspective. Soon any amount at any website, in any e-mail, in any chat dialogue, will automatically be shown in your own currency.

• in Dutch