Anyone searching on Amazon.com will be given suggestions after typing a few letters already.
Future Vision by Erwin Van Lun on this article
First this was reserved for big search engines, but for the biggest online retailers in the world, soon for banks, smaller webshops and, in the long term, in a year or ten, even for the smallest websites of the smallest entrepreneurs. This is how brands will supplement consumers more and more. Soon half a word will literally be enough. Currently typed, soon spoken. You stammer something and you’re immediately given a supplement. That’ll be the listening power of brands.