Children can now stroll in Barbie Girls, a world in which they can design their own characters, decorate their own rooms, and try on clothes. In the cinema they can see Mattel commercials with which they can earn b-bkucks, points to be used for furniture in their rooms, accessories, outfits and more. Other Mattel products have special codes which reveal even more content. Shortly there will be a "doll-inspired handheld portable device", making a direct connection with the content and activities at BarbieGirls.com, like adopting a virtual pet (mt). This way, the virtual world slowly comes to life. We connect everything to each other. In the future, if we change our physical Barbie into a different dress, we will see that even our Barbie avatar has changed. And the dirty dress will, complete with stains, hang in the virtual wardrobe. We will be able to design a new Barbie, make a holographic projection of it in our own house or somebody else's house, and have it manufactured should we wish to do so.

• in Dutch