The BBC (British Broadcasting Company) has definitely started with broadcasting in High Definition (HDTV) format. Daily listings are already available. All brands, not just broadcasting companies, will start to entertain, inform of involve us in HD format. It's increasingly about images, and high definition sound to touch us more than ever. Right now we think HD is quite something, but later we'll have 3D and holographic projection. It'll start to be really lifelike when images start to respond to us. The text messages of today are nothing compared to that. Currently the BBC is at the front of the line.

• in Dutch