Binck bank sends 8 Mb videos to bloggers, as well as links to videos in a campaign sent via YouTube (I received them myself). Brands discover mavens: people who want to know everything in a certain area. They provide them with the right information, in the right way, at the right time. We used to get press releases of sites going live two days later. That doesn't make sense: you can't write about it or link to it. Online journalists are happy with pictures, videos, and live websites. In the end we want to have real-time image communications, as that is most suitable for humans. The campaign by the way wasn't relevant enough for Mensmerk.nl, but it does deserve a posting because of the way it was done.