Emerce, the title for the Dutch magazine of the same name, website and event eDay has cut itself loose from publisher VNU Media through a management buy-out.

Future Vision by Erwin Van Lun on this article

Stockholding companies will disappear. We’ll start to see completely new concepts in which people do share financial interests, but they’ll coincide with an organization’s right to exist: the addition of value to people’s lives. Only that can be guaranteed by a non-stockholding company. With stockholding companies those interests are disconnected and we see which problems come with that.

Small brands like Emerce and throw themselves into community facilitation entirely and ensure that people truly continue in the area they want to be good at. I foresee a beautiful future for Emerce and a somber one for VNU Media.

• in Dutch