Starting this Summer, BMW will build in displays in its cars giving unlimited access to the worldwide web. The company claims to be the first in the world to do this (em, Dutch). Three developments are demonstrated here: first, loose navigation sets will disappear. Second, all existing screens will be connected: every display will soon give access to one big, virtual world. And third, every product, a car in this case, loses its anonymity. Companies, brands, will always stay in touch with the product they have made. This is an early example of this.

The screen shows the web pages in high resolution, but the internet site disappears as soon as the car starts driving more than 5 kilometers per hour. In the future the internet feature will also be added in models that have a DVD system in the back seats. Passengers in the back seat will then be able to use the internet while the car is driving at higher speeds.

• in Dutch