Can Nike develop a play in which a sports person reaches great heights? In which playwrights can edit the play the way they like? Or localize, if you please? Can Apple develop an improvisation piece in which continuously coming to new insights is the center of the play? A night nobody will know the outcome of? Can RelationPlanet facilitate a love drama? And maybe later it will be turned into a film. Theater is realtime, user generated content, in the physical world. I think brands in the end will also get involved in theater. As an expression of their brand culture.
Brands will develop plays
BrandBase, a company that develops brand activation programs for big brands, developed a concept for theater company Alaska, in which the new performance 'Sic transit gloria mundi’ through private sponsoring will be free for the public. Individuals and companies can buy a piece of scenery and place their logo on it. The logos will be visible for two months, the price varies between 100-500 euro. (mb). Although the presence of brands at the set generally will not be appreciated, I see great possibilities for brands in the future. Especially the theater world continuously finds new and creative solutions, especially the theater world is constantly looking for financial support and especially in the theater world there are many high-educated people with an extended social network. A perfect place for brands to be active.