Future Vision by Erwin Van Lun on this article
The term ‘multimedia’ is slowly getting a different meaning. Brands will increasingly need to communicate consistently, continue the dialogue consistently, across various screens: big, small, intelligent, stupid, bendable, translucent, waterproof, edible and what not. Where the dialogue stops on screen A, it continues on screen B. Just like with ‘regular’ mobile internet and the iPhone brands will have to react with Android too. Later, when it’s the television’s turn, it’ll be a blast. Because the consumer expects anything to be possible, also on tiny screens. And then with speech. There’s still plenty to do!