Future Vision by Erwin Van Lun on this article
News is mostly ‘people news’. Often it’s about politics (about people), scandals (about people) or about incidents on the street (again, involving people). We can communicate these events with each other perfectly through various kinds of media. The need for journalists arose from the limitations of the media: not everyone could share; not everyone could report news fast. This time is over. Brands are experiencing a ‘coming out’ and are transforming into a network in which the main office only facilitates. There are still quite a few steps to take, but this is a good step forward.