Future Vision by Erwin Van Lun on this article
The cell phone’s screen will become even more practical than it is currently. This means consumers can communicate more easily and interactively with one another and with brands. Through, for example, bar codes, rfid or Bluetooth products can be read onto your cell phone and projected onto a surface or even into the air. This can then be saved on the cell phone and the consumer can watch it at leisure back home. Dressing rooms and clothing stores get a new dimension because of this. You don’t even need them anymore. Just let the cell phone project the clothing article onto yourself. Brands and companies on the other hand can monitor which products are uploaded to cell phones the most and adapt their range of products accordingly. It all becomes a lot easier and above all more interactive.