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City of Ely Community College recognises students’ faces

Sixth-formers now have their faces scanned as they arrive in the morning at the City of Ely Community College. Face Register register students in and out of school in just 1.5 seconds. The technology works by scanning faces with an infra-red light and matching their image with key facial features stored on a secure system. Not only a hit with the students, who enjoy signing themselves in, the system is saving a member of staff about an hour and a half each day in recording data.

Principal Richard Barker said: “With this new registration technology, we are hoping to free up our teachers’ time and allow them to spend it on what they are meant to be doing, which is teaching.

“As for the students, they love the idea of taking responsibility for their own registration and using Mission Impossible-style systems.”

Hugh Carr-Archer, chief executive of Aurora, the company behind the system, said Face Register is aimed at reducing administrative duties and easing the burden on teaching staff.

St Neots Community College pioneered the system in Cambridgeshire in January.

Scott Preston, vice-chairman, said: “The system is working really well - sixth-formers and staff are pleased with the efficiency of it.

“Only today (Thursday, 5 March) we had a fire alarm test and the administration staff were able to quickly and effectively print data off from the system showing who was on site.

“We feel that with the technology, we are on top of health and safety.”

Future Vision by Erwin Van Lun on this article

Brands will automate their conversations and recognising people is a key element. It will not only attribute emotions to brands, it will also decrease cost. This is a beautiful example.

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Reaction by Marcel Cramer on 26 March 2009 20:25

That is indeed a good example. When you think about digital signage displays one can easily imagine that in the near future it will be easy to recognize a customer walking by and to target a message directly to him/her. Like this: http://www.youtube.com/watch?v=nQbVD5hlddk

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Reaction by Erwin van Lun on 26 March 2009 22:47

From a technological point of view, this is soon possible, if not already possible.

But this will definitely not happen? Millions of reasons but one of them is very practical. Do you remember bluecasting? You were walking on the street and suddenly you received a text message via Bluetooth? That was highly irritating. Brands who are smart respect this intimicy zone of customer. As soon as you enter a shop however, conciously knowing that you are in the world of a (retail) brand, you will expect you’ll be recognized and served on a personal basis. That’s a real difference.

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