Through CitySense inhabitants and visitors of San Francisco can see where the masses are in a city with one press on their BlackBerry. Through GPS and WiFi-locations of other (anonymous) CitySense-users the BlackBerry displays real time where in the city the most people are gathered. You can see whether it concerns a busy restaurant, overcrowded bar, or a steamy club. Also ideal for when you're looking for an empty bar stool or don't want to go out where all of San Francisco is at that moment.
Future Vision by Erwin Van Lun on this article
Brands will aid people with real time information in real time increasingly often. In this case you see what’s happening NOW for other people in the city. The same also goes for a TomTom with detailed route information based on other users that are stuck in a traffic jam at that moment. Soon we’ll be able to view the inventory of any store in the neighborhood and reserve immediately. We’ll know that it’s now a twelve minute walk because of road-work, but it’s usually a ten minute walk. As such we’ll get a pair of ‘antennae’ on our head that guide us across the world and that look further and deeper than we can ourselves. Brands will get a very meaningful role in this. This is a nice, innovative example.