With Microsoft's click-able video every brand can make all videos click-able. As soon as the arrow appears there is more to be seen. When the consumer moves the mouse over the click-able object the information appears. Brands that already make extensive product videos can easily apply this technology immediately. Brands that call themselves publishers and are looking for a suitable advertising models can very probably make use of this. It is immediately relevant for the consumer: as soon as they see something that interests them they can immediately get more information if they wish.
Make click-able video
With Microsoft's click-able video every brand can make all videos click-able. As soon as the arrow appears there is more to be seen. When the consumer moves the mouse over the click-able object the information appears. Brands that already make extensive product videos can easily apply this technology immediately. Brands that call themselves publishers and are looking for a suitable advertising models can very probably make use of this. It is immediately relevant for the consumer: as soon as they see something that interests them they can immediately get more information if they wish.