Link your accounts to Social Networks!
Brands now have the possibility to gain access to friends lists in Social Networks. The so-called People Data API, part of Google's OpenSocial initiative, makes this possible. This standard is already supported by networks like MySpace, LinkedIn, and SalesForce. European network Hyves will also participate. As a result, brands will soon be able to link their users account to a Hyves account, to see what friends your customers have, and if those friends are your customers yet. Then you can even ask to share shopping history with friends. Or you can advise: your friend Gaby bought this blender 6 months ago, and is still very happy with it. Brands have to (learn to) think tribal. This gives them the opportunity.