Over 50% of the Dutch populations says they cut back on magazines and papers. This goes for both subscriptions as loose sales. Respectively 49% and 44% says they spend less on gaming and cinemas in a recession. This has been determined by a survey of Z'Insights, the researchunit of ZenithOptimedia Nederland, held under 413 Dutch people. People will hardly cut back on classic media television and radio. This won't be true for subscriptions to 'paid tv stations': 36% says they cut back on getting or renewing a subscription.

Future Vision by Erwin Van Lun on this article

We’re slowly breaking the economy down to a world in which we pay nothing for media. The recession is the final nail in this process. Then we’ll build up a new world in which the consumer is helped personally to be kept involved with the society, to move across the world freely and safely, or to be entertained. We’ll pay (a lot of money) for these personal services. Apparently we first have to break down the existing models for this, then realise that quality, objectivity and availability are important and then start paying for it again.

• in Dutch